Financial wellness
that puts
the pieces

together.

When alignment starts to happen, financial clarity begins to bloom.

A founder-led financial wellness practice helping entrepreneurs, professionals, and growing families align the pieces of their financial lives — through tax strategy, bookkeeping, IRS resolution, and long-horizon planning.

Gigi Craig and Yolanda Hollingsworth — Co-founders, Red Dahlia Financial Services
The Practice

Over eighteen years of combined experience in tax preparation, compliance, business support, and financial strategy — delivered personally, year after year, by the founders themselves.

Founder-Led · Year-Round

Financial wellness is more than money.

Most people are not failing financially because they are irresponsible. They are struggling because nobody helped them understand how the pieces connect. Taxes, bookkeeping, payroll, business formation, credit wellness, investing — these are not isolated services. They are interconnected parts of a financial life, and they only work when they work together.

Red Dahlia Financial was built on a different conviction. We believe the most meaningful financial work is not the kind that arrives in April and disappears in May. It is the quiet, year-round work of alignment — the slow, deliberate process of bringing each part of a person's financial life into structure, into visibility, into systems that hold.

We work with clients who are building something. A practice. A portfolio. A family. A legacy. And we bring to that work the technical rigor of decades of tax experience and the editorial care of a firm that believes the way you communicate with clients is the work.

This is what we mean when we say financial wellness. Not performance. Not aspiration. Alignment. Structure. Sustainability. The quiet systems beneath a life well-built.

Gardner "Gigi" Craig & Yolanda Hollingsworth · Founders
The Practice

The systems behind
financial wellness
and sustainable growth.

Four interconnected pillars — each one a piece of the larger ecosystem. Every engagement begins with the question of which pieces need attention first, and how they fit together. Each pillar is led personally by Gigi or Yolanda, never delegated.
Compliance & Strategy

Tax Strategy

Year-round tax planning and the careful preparation of personal and business returns. W-2, 1099, self-employed, multi-state, and entity-level. The goal is not to file. The goal is to make April quiet.

Explore the Practice
Resolution

IRS Resolution

Notices, audits, back taxes, and payment plans — handled with experience rather than panic. We translate between the IRS and you, and we stay until the matter is resolved on paper.

Begin Resolution
Operations

Business Operations

Business formation, bookkeeping, payroll, and the operational infrastructure that holds a company together. The unglamorous systems that quietly determine whether a business is buildable, scalable, and sustainable.

Organize the Foundation
Long-Horizon

Financial Wellness

Credit wellness, financial organization, long-term planning, and the work of rebuilding when life has been complicated. Where the work moves from compliance to alignment, and from recovery to sustainable growth.

Build the Architecture
The Relationship

An evolution,
not a transaction.

Most clients begin with one specific question — a tax problem, a missed deadline, a business they are about to form. The relationship rarely stays there. Over time, it becomes something more deliberate.

First

Solve the immediate issue

Whatever brought you to the door — the IRS notice, the late return, the missed quarter — gets handled first, with care and without judgment.

Then

Organize the foundation

Clean books. Correct entity structure. Quarterly estimates. The unsexy work that makes everything downstream possible.

Next

Create the structure

Payroll, bookkeeping cadence, financial reporting, year-round planning. Your business begins to feel architected rather than improvised.

In time

Establish lasting clarity

Credit wellness. Insurance coordination. Investment philosophy. Long-term planning. The conversations that distinguish a firm from a tax preparer.

Onward

Sustain long-term alignment

The pieces, once aligned, need stewardship. We keep the relationship year-round, the systems updated, and the strategy current.

Gigi Craig and Yolanda Hollingsworth — Co-founders, Red Dahlia Financial Services
Photographed in Dallas, Texas
A Firm Built Twice

Two practitioners,
one practice.

Red Dahlia Financial was built by two practitioners who came to the work from different directions and arrived at the same conviction: that the financial side of a person's life deserves the same level of attention as the rest of it.

Gigi spent years watching small businesses struggle not because the tax code defeated them, but because no one had ever sat down with them and explained the architecture. Yolanda came through fifteen consecutive tax seasons, credit work, and the kind of compliance experience that is only earned slowly. The firm exists where their disciplines meet.

Every client engagement is led personally by one of them. There is no team of associates between the founders and the work. That is by design — and it is the design we intend to keep.

The Ledger

Financial
education, published.

A publication on tax strategy, financial systems, and the slow work of building wealth deliberately.

The Full Archive

Ready to align the
pieces?

Every engagement begins with a conversation. There is no obligation, no template, and no sales pitch — just the time it takes to understand what you're building, and whether we're the right firm to help you build it.